Glossary
ASO glossary
Short definitions of the terms that show up in rank tracking, keyword research, and install campaigns.
- Glossary
Android Vitals
Android Vitals: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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App Category
App Category: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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App Icon
App Icon: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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App Preview Video
App Preview Video: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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App Store Keyword Field
App Store Keyword Field: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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App Store Optimization (ASO)
App Store Optimization (ASO): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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App Title
App Title: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Apple Ads (Search Ads)
Apple Ads (Search Ads): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Competitor Analysis
Competitor Analysis: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Conversion Rate (Store)
Conversion Rate (Store): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Cost Per Install (CPI)
Cost Per Install (CPI): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Custom Product Pages
Custom Product Pages: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Direct Installs
Direct Installs: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Full Description
Full Description: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Google Play ASO
Google Play ASO: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Impressions
Impressions: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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In-App Review Prompt
In-App Review Prompt: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Install Velocity
Install Velocity: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Keyword Difficulty
Keyword Difficulty: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Keyword Installs
Keyword Installs: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Keyword Popularity
Keyword Popularity: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Keyword Ranking
Keyword Ranking: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Keyword Research
Keyword Research: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Lifetime Value (LTV)
Lifetime Value (LTV): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Localization
Localization: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Long-Tail Keywords
Long-Tail Keywords: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Metadata
Metadata: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Product Page Optimization (PPO)
Product Page Optimization (PPO): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Promotional Text (iOS)
Promotional Text (iOS): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Rank Tracking
Rank Tracking: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Ratings and Reviews
Ratings and Reviews: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Retention
Retention: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Review Response
Review Response: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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ROAS
ROAS: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Screenshots
Screenshots: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Search Visibility
Search Visibility: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Short Description (Google Play)
Short Description (Google Play): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Store Listing Experiments (Google Play)
Store Listing Experiments (Google Play): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Subtitle (iOS)
Subtitle (iOS): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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Top Charts
Top Charts: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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