Glossary
Keyword Ranking
Keyword Ranking is an app's position in store search results for a given query, in a given country and on a given device. Rank 1–5 captures most taps, because users rarely scroll far. Ranks move daily with competitor changes, install velocity, conversion rate and algorithm updates, so a single check is misleading. Track ranks per keyword, per storefront and per device (iPhone and iPad differ) on a daily cadence, and judge any change against that history rather than a screenshot.
Updated
Related
- Keyword rank trackingTrack your app's keyword rankings every day on the App Store and Google Play, per country, with history you keep. See every keyword you rank for in the top 250.
- How to Get Your App Into the Top 10 for a Keyword (A Realistic Plan)A step-by-step plan to move an app into the top 10 for a target keyword: choosing reachable terms, fixing metadata and conversion, campaigns and measurement.
- Rank TrackingRank Tracking: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Keyword DifficultyKeyword Difficulty: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Search VisibilitySearch Visibility: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.