Does the App Store description affect search ranking?

No. On the App Store, search uses the app name, subtitle, keyword field and in-app purchase names; the description is for conversion. On Google Play, the full description is indexed.

Should I repeat keywords between title and keyword field?

Not on the App Store — a word already in the title or subtitle gains nothing from appearing again in the keyword field. Use the space for new words.

Listing studio

App store listing optimization that fits every character to a keyword

Your title, subtitle and keyword field decide which searches your app can appear in at all. The listing studio shows what your current listing covers, what it wastes, and drafts better versions that respect each store's limits.

Updated October 5, 2026

Six-point listing diagnosis

Title length and keyword use
Subtitle (App Store) or short description (Google Play) length and keyword use
Average keyword ranking
Rating and rating count
How many keywords the app ranks for store-wide, compared with your competitors
How many keywords reach the top 3

Each check is scored against the average of the competitors you track, with a concrete suggestion and an estimate of the extra daily traffic fixing it could bring.

The limits that matter

Field	App Store	Google Play
Title / app name	30 characters, indexed	30 characters, indexed
Subtitle / short description	30 characters, indexed	80 characters, indexed
Keyword field	100 characters, hidden, indexed	None
Description	4,000 characters, not used for search ranking	4,000 characters, indexed

The studio counts characters live, flags repeated words across title, subtitle and keyword field (repetition gains nothing on the App Store), and shows which tracked keywords each draft covers in full.

Drafts, versions and comparisons

Surge AI rewrites any field toward the keywords you choose. Save versions, compare them with your live listing and your competitors, and copy the winner into your store console.

Frequently asked questions

Does the App Store description affect search ranking?: No. On the App Store, search uses the app name, subtitle, keyword field and in-app purchase names; the description is for conversion. On Google Play, the full description is indexed.
Should I repeat keywords between title and keyword field?: Not on the App Store — a word already in the title or subtitle gains nothing from appearing again in the keyword field. Use the space for new words.