What is a good ASO keyword?

One that people actually search, that describes your app accurately, and where the apps above you are beatable. Popularity alone is a trap: a high-volume keyword you can never reach the top 10 for brings almost no installs.

Where does keyword popularity come from?

Popularity is measured from store search data for each country and refreshed regularly. Weekly metrics add difficulty, chance, relevance and estimated installs on paid plans.

Do you suggest keywords for Google Play too?

Yes. Research works for both stores; Google Play ideas account for the fact that its full description is also indexed for search.

Keyword research

ASO keyword research built on popularity, difficulty and your real chance to rank

Good app store keywords sit where people search, competition is beatable, and the term genuinely describes your app. ASOSurge scores every candidate on all three, so you spend your title, subtitle and keyword field on terms that can actually move installs.

Updated October 5, 2026

Every candidate, scored the same way

Signal	What it tells you
Popularity	How often the term is searched in that store and country, with its recent trend
Difficulty	How strong the apps already ranking for it are
Chance	Your app's odds of reaching the top results, given where it ranks today
Relevance	How well the keyword matches your app — irrelevant traffic does not convert
Results	How many apps compete for the term

Keyword ideas are ranked by relevance to your app first, then by demand, and filtered to the language and script of the storefront — so a US listing is not shown keywords in another alphabet.

Ideas that come from your own position

Keywords the app already ranks for store-wide but does not track yet
Related searches and store search suggestions discovered daily
Keywords your competitors rank for and you do not (see competitor analysis)
Rival brand names are left out of recommendations: they rarely convert and can create trademark trouble

From research to action

Each keyword ends with a recommendation. Terms you rank for near the top are candidates for a campaign; relevant terms you do not rank for at all go to the listing studio first, because no campaign can lift a keyword the store does not associate with your app yet.

Frequently asked questions

What is a good ASO keyword?: One that people actually search, that describes your app accurately, and where the apps above you are beatable. Popularity alone is a trap: a high-volume keyword you can never reach the top 10 for brings almost no installs.
Where does keyword popularity come from?: Popularity is measured from store search data for each country and refreshed regularly. Weekly metrics add difficulty, chance, relevance and estimated installs on paid plans.
Do you suggest keywords for Google Play too?: Yes. Research works for both stores; Google Play ideas account for the fact that its full description is also indexed for search.