Guides

App Store Optimization guides

Clear, practical guides to ranking higher on the App Store and Google Play — written from the data we measure every day.

• App Store Optimization

  App Store Optimization guide

  What App Store Optimization is, how App Store search ranking works, and a practical ASO process for iOS apps: keywords, metadata, ratings and conversion.

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• Google Play ASO

  Google Play ASO

  Google Play optimization explained: how Play search reads your title, short and full description, plus a keyword, listing and ratings plan to rank higher.

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• Guide

  How to choose ASO keywords

  A practical method for choosing App Store and Google Play keywords: build a long list, score popularity, difficulty and relevance, then place each word.

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• Guide

  How to improve app rankings

  Nine practical ways to improve your App Store and Google Play rankings: keyword relevance, metadata, conversion, ratings, install velocity and measurement.

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• Guide

  App Store vs Google Play ASO

  How ASO differs between the Apple App Store and Google Play: indexed fields, character limits, keyword fields, descriptions, ratings and how to run both well.

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