Glossary

Rank Tracking

Rank Tracking is recording an app's search position for each tracked keyword at regular intervals, usually daily. It turns ASO from guesswork into measurement: you can see whether a metadata change, a creative test or an install campaign actually moved rank, and how long the effect lasted. Useful rank tracking keeps full history, separates countries and devices, and lines rank up with installs and events on one chart. ASOSurge keeps daily snapshots and doesn't limit you to a rolling window.

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