Blog
Guides for ranking an app on purpose
How keyword installs work, how to size a campaign, and how the App Store and Google Play actually index a listing.
- Blog
ASO Tool vs. ASO Agency: Which Does Your App Need?
Compare ASO software and ASO agencies on cost, control, speed and results. Which fits indie developers, growing apps and agencies, plus a hybrid option.
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Buying App Installs in 2026: A Buyer's Guide for iOS and Google Play
Thinking about buying app installs? How install campaigns work, what drives price, red flags to avoid, and how to measure whether they moved your rank.
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Google Play ASO in 2026: How to Rank Higher on the Play Store
How Google Play search works and how to rank: title, short and full description, Android vitals, ratings, listing experiments and install campaigns.
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How to Get Your App Into the Top 10 for a Keyword (A Realistic Plan)
A step-by-step plan to move an app into the top 10 for a target keyword: choosing reachable terms, fixing metadata and conversion, campaigns and measurement.
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Keyword Installs: What They Are, When They Work, and How to Buy Them Safely
What keyword installs are, why stores reward search-driven downloads, when campaigns move rank (and when they don't), and how to size one before you spend.
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The best ASO tools for keyword tracking, picked by job
ASO keyword tracking tools compared by job and free plan: Applyra, Astro, ASOScan, Sonar, MobileAction, AppTweak, Appfigures and ASOSurge.
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The iOS App Store Keyword Field: How to Use All 100 Characters
How the App Store keyword field works with your title and subtitle, rules for choosing and formatting keywords, and how to measure changes.
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