Glossary
Keyword Research
Keyword Research is finding the search terms that real users type into the stores and judging which ones are worth targeting. The key inputs are popularity (search volume), difficulty (how strong the apps already ranking are), relevance to what the app really does, and your current rank. The best targets are often mid-popularity, highly relevant terms where you already rank somewhere in the top 50. Research isn't one-off: re-check quarterly and after big competitor moves.
Updated
Related
- ASO keyword researchFind App Store and Google Play keywords worth targeting: compare popularity, difficulty, your chance to rank and relevance, then track the winners in one click.
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- Keyword DifficultyKeyword Difficulty: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Keyword PopularityKeyword Popularity: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Long-Tail KeywordsLong-Tail Keywords: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.