Glossary
Long-Tail Keywords
Long-Tail Keywords is longer, more specific search phrases such as 'habit tracker with widgets' instead of 'habit tracker'. Each one brings less traffic, but they are easier to rank for and often convert better, because the searcher's intent is clear. For new apps, a cluster of long-tail wins builds the install history and relevance that help with broader head terms later.
Updated
Related
- ASO keyword researchFind App Store and Google Play keywords worth targeting: compare popularity, difficulty, your chance to rank and relevance, then track the winners in one click.
- How to Get Your App Into the Top 10 for a Keyword (A Realistic Plan)A step-by-step plan to move an app into the top 10 for a target keyword: choosing reachable terms, fixing metadata and conversion, campaigns and measurement.
- Keyword ResearchKeyword Research: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Keyword DifficultyKeyword Difficulty: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Search VisibilitySearch Visibility: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- How to choose ASO keywordsA practical method for choosing App Store and Google Play keywords: build a long list, score popularity, difficulty and relevance, then place each word.