Glossary
Search Visibility
Search Visibility is how often an app shows up for relevant store searches, usually summarized across all tracked keywords and weighted by each keyword's popularity and the app's rank. It's a healthier KPI than any single keyword, because it captures broad progress. Rising visibility with flat installs points to a conversion problem.
Updated
Related
- Keyword rank trackingTrack your app's keyword rankings every day on the App Store and Google Play, per country, with history you keep. See every keyword you rank for in the top 250.
- How to Get Your App Into the Top 10 for a Keyword (A Realistic Plan)A step-by-step plan to move an app into the top 10 for a target keyword: choosing reachable terms, fixing metadata and conversion, campaigns and measurement.
- Keyword RankingKeyword Ranking: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- ImpressionsImpressions: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Rank TrackingRank Tracking: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.