Glossary
Impressions
Impressions is the number of times an app appeared to users in the store, in search results, browse lists or featured placements. Impressions show visibility; conversion rate shows how well that visibility turns into installs. If impressions are low, work on keywords and ranking; if impressions are high but installs are flat, fix the listing creative.
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Related
- ASO keyword researchFind App Store and Google Play keywords worth targeting: compare popularity, difficulty, your chance to rank and relevance, then track the winners in one click.
- ASO Tool vs. ASO Agency: Which Does Your App Need?Compare ASO software and ASO agencies on cost, control, speed and results. Which fits indie developers, growing apps and agencies, plus a hybrid option.
- Conversion Rate (Store)Conversion Rate (Store): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Search VisibilitySearch Visibility: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Keyword RankingKeyword Ranking: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- FeaturesRank tracking, keyword research, competitor analysis, and the AI strategist.