Glossary
Retention
Retention is the share of users still active a set number of days after installing (day 1, day 7, day 30). Strong retention signals real value to the stores, improves lifetime value, and makes acquisition, including install campaigns, worth more. Low retention after a campaign means the campaign bought rank, not users. Fix onboarding before scaling.
Updated
Related
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- Install VelocityInstall Velocity: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Android VitalsAndroid Vitals: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- FeaturesRank tracking, keyword research, competitor analysis, and the AI strategist.