Glossary
App Title
App Title is the app's name in the store, limited to 30 characters on both the App Store and Google Play. It is the heaviest-weighted text field for search on both stores, so most apps combine their brand with one or two core keywords, for example 'Stride: Habit Tracker'. Avoid keyword stuffing, prices or 'free/best' claims: both stores' guidelines restrict misleading or promotional text in titles.
Updated
Related
- Listing optimizationOptimize your App Store and Google Play listing with a six-point diagnosis against competitors, keyword coverage checks and AI rewrites that fit every limit.
- The iOS App Store Keyword Field: How to Use All 100 CharactersHow the App Store keyword field works with your title and subtitle, rules for choosing and formatting keywords, and how to measure changes.
- Subtitle (iOS)Subtitle (iOS): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- App Store Keyword FieldApp Store Keyword Field: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- MetadataMetadata: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.