Glossary
Subtitle (iOS)
Subtitle (iOS) is a 30-character line shown under the app name on the App Store. It is indexed for search and is prime real estate for a second keyword phrase that also explains the value, such as 'Daily routine planner & goals'. Don't repeat words already in the title, since repeats add nothing for ranking. The Google Play counterpart is the 80-character short description.
Updated
Related
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- The iOS App Store Keyword Field: How to Use All 100 CharactersHow the App Store keyword field works with your title and subtitle, rules for choosing and formatting keywords, and how to measure changes.
- App TitleApp Title: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
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- App Store Keyword FieldApp Store Keyword Field: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- App Store Optimization guideWhat App Store Optimization is, how App Store search ranking works, and a practical ASO process for iOS apps: keywords, metadata, ratings and conversion.