Glossary
App Store Keyword Field
App Store Keyword Field is a hidden, 100-character field in App Store Connect where iOS developers list search terms separated by commas. It is indexed for search but not shown to users. Best practice: don't repeat words already in your title or subtitle, use singular forms, skip spaces after commas, and leave out your own app name and category names. Fill every character with your most valuable terms, and revisit them as rankings change. Google Play has no equivalent field; it indexes the visible title, short description and full description instead.
Updated
Related
- ASO keyword researchFind App Store and Google Play keywords worth targeting: compare popularity, difficulty, your chance to rank and relevance, then track the winners in one click.
- The iOS App Store Keyword Field: How to Use All 100 CharactersHow the App Store keyword field works with your title and subtitle, rules for choosing and formatting keywords, and how to measure changes.
- App TitleApp Title: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Subtitle (iOS)Subtitle (iOS): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- MetadataMetadata: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Listing optimizationOptimize your App Store and Google Play listing with a six-point diagnosis against competitors, keyword coverage checks and AI rewrites that fit every limit.