Glossary
Localization
Localization is adapting store metadata and creative for each language and storefront, not just translating it. Keywords people search for differ by market, so do keyword research per locale. On iOS, some locales are also indexed in other storefronts (for example, extra English variants in the US), which effectively adds keyword space. Localized screenshots can noticeably improve conversion in non-English markets.
Updated
Related
- Listing optimizationOptimize your App Store and Google Play listing with a six-point diagnosis against competitors, keyword coverage checks and AI rewrites that fit every limit.
- ASO Tool vs. ASO Agency: Which Does Your App Need?Compare ASO software and ASO agencies on cost, control, speed and results. Which fits indie developers, growing apps and agencies, plus a hybrid option.
- Keyword ResearchKeyword Research: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- ScreenshotsScreenshots: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- MetadataMetadata: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- FeaturesRank tracking, keyword research, competitor analysis, and the AI strategist.