Glossary
ROAS
ROAS is return on ad spend: revenue attributed to a campaign divided by what it cost. ROAS = 2 means $2 back per $1 spent. For ASO-driven campaigns, also count the indirect return from organic installs gained through a higher rank, which a last-click ROAS misses. Compare the period before and after against rank history.
Updated
Related
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- Lifetime Value (LTV)Lifetime Value (LTV): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Cost Per Install (CPI)Cost Per Install (CPI): a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- Rank TrackingRank Tracking: a plain-English definition, why it matters for app rankings, and how to use it on the App Store and Google Play.
- PricingFree and paid plans, with install campaigns quoted before they run.