Industries

Game ASO & Keyword Install Campaigns

Games are the most crowded store category. Thousands of titles compete for the same handful of genre terms, and new releases and seasonal events shift the charts every week. Browse and charts matter more for games than for most categories, so install velocity and creative carry extra weight.

Updated

Overview

ASOSurge gives mobile games one place to find reachable keywords, fix the listing, and run install campaigns measured against daily rank snapshots in 120+ countries.

Keywords that work for mobile games

  • Genre plus mechanic keywords ('idle RPG', 'merge puzzle', 'offline racing') rather than 'game' alone.
  • Long-tail theme terms (setting, art style, IP-free descriptors) where the top 10 is softer.
  • Event and seasonal terms around holidays and major sporting events, timed ahead of demand.

ASOSurge's keyword research scores each term for popularity, difficulty and how reachable the top 10 is from your current rank, so you don't spend on terms you can't win.

Listing tips for mobile games

  • Show gameplay in the first screenshot or preview, not a logo splash. On iOS, previews can autoplay muted in search results.
  • Use Product Page Optimization or Play store listing experiments to test icon variants. Icons are often the highest-impact test for games.
  • Promotional text (iOS) and Play LiveOps/promotional content let you announce events without a version update.
  • Stability counts: Google says high crash or ANR rates can reduce Play visibility (Android vitals).

The listing studio checks your title, subtitle or short description, and keyword field against competitors, and rewrites them within every character limit.

Campaign playbook

Launch weeks and content updates are where momentum matters most. Typical sequence: direct installs for chart momentum in a target country, then keyword installs on 3–5 genre terms where you rank top 50, ramped over 7–14 days. Measure category-chart position and keyword rank daily.

Campaigns are optional, prepaid from a wallet and quoted before they start. Rates are on the pricing page. For hard keywords outside the top 250, Ranking Acquisition and guaranteed-rank projects are quoted before they start.

What we don't do

ASOSurge doesn't sell ratings or reviews. Google Play and Apple prohibit incentivized or fake reviews, and the US FTC's rule on consumer reviews (effective October 2024) bans buying or selling them. We help you earn ratings instead: well-timed native review prompts, replies to reviews, and fixing what users complain about.

Watch the competition

Competitor radar shows the keywords rival mobile games win that you don't, and alerts you when they change titles, subtitles or screenshots. That's often the explanation for a sudden rank drop.

Frequently asked questions

Can ASOSurge guarantee a top-10 rank for mobile games?
Standard campaigns don't guarantee rank. Guaranteed-rank projects are a separate, quoted service with defined terms.
Do you need developer account access?
No. The free analysis and rank tracking work from your public store listing.
Which stores do you support?
The App Store (iPhone, iPad, Mac) and Google Play, in 120+ countries.
How fast will I see results?
Metadata changes and campaigns usually show in daily rank data within days to weeks, depending on the keyword and competition. ---
See where your app stands.
Analyze my app free: paste an App Store or Google Play link, with no account needed. Then compare launch packs or plans.

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